Thursday, December 13, 2012

Tell Me How You Know Me! Guides and Tips For Building Relationships

Hi All!  Time again for a bit of news you can use, and something that helps me to help you in the process!  We all have likely had times where someone we know recommended something to us.  Or, we've seen a sign or advertisement that intrigues us and so we make that call.  Often I receive referrals from colleagues, or former clients, or people see my fabulous "bus bench" located on the corner of Chicago Avenue and Western (Chicago IL) and they see my smiling face and decide to call me for legal services.

What I want to know though... when you call me... is HOW did you learn about me?  Sometimes people who call me are so eager to get to the meat and potatoes of why they are calling, or so fascinated by the words of wisdom that I have imparted, that we wholly forget some of the basics, such as: how you found me!  I decided to write this small piece because when I got the bus-bench, I thought that I would be inundated with calls.  I wanted to know how many people saw the ad, and would it be worth it for me to keep it up, or to possibly focus on some other more profitable advertising.  Sometimes I want to know how you found me because I would want to thank the person who gave you may name.  Others still, I may want to know because I write articles like this one, and I have a web presence, I want to know how that is performing.

All small businesses like to know that their efforts to be relevant, current and in your face would appreciate knowing how you found them.  If you are calling any kind of professional, it's always great if you offer how you located them among their competition, so they can evaluate their advertising, market presence, and reach in this ever-changing global, Facebooking community!  It's a great way to build immediate rapport with me, and definitely helps me.  I usually forget to ask, and so I thought I would put a "shout out" to the world, that I do want to know how you find me.  I want to know if you think I should be saying something specific, or writing on something - and I want to say that all of this feedback is important.

Do let me know!  You can see our Facebook page "Levin Law Ltd." and be sure to LIKE us! Or check out www.levinlawltd.com

Best to you and yours in the New Year and look for plenty of News You Can Use in 2013!